2005年03月16日
高付加価値化のステージに入り始めたポータブルプレーヤー
- ■高付加価値化のステージに入り始めたポータブルプレーヤー / ITmedia
ポータブルプレーヤーの主流がデジタルタイプに移行しつつある今、ケンウッドなどこれまでポータブルプレーヤーの主力にMD／CDを据えていた国内メーカーもデジタルタイプの製品に積極的な姿勢を見せ始めている。ランキングを見ても分かるよう、海外企業の製品が人気を集めるポータブルプレーヤーだが、本来、製品の高付加価値化は日本企業のオハコだ。国内メーカーがどのような高付加価値化戦略で存在感を示せるのか、期待を持って見守りたい。
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