2005年04月12日
ソニー、MP3で逆襲！ 決戦前夜の携帯オーディオ市場
- ■ソニー、MP3で逆襲！ 決戦前夜の携帯オーディオ市場 / CNET Japan
4月6日、ソニーがMP3フォーマットに対応したHDDプレーヤーを投入したことで、携帯オーディオ市場のシェア争奪戦は新たな段階に入った。東芝、松下電器産業といった大手家電メーカーが新製品を投入し市場は活気づいているが、ソニーのインパクトはそれ以上に大きい。携帯オーディオ市場は現在、iPodのアップルコンピュータをはじめ外資系メーカー主導で推移している。「BCNランキング」のデータをみると趨勢は明白（図）。国産メーカーはこの状態から、新製品でどこまで市場を奪還できるのか、その現状と各社の戦略をまとめた。
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